Not actual risk, but the feeling that you’re at risk?

How many experiences are you missing out on because the (very unlikely) downsides are too frightening to contemplate?

Are you avoiding leading, connecting or creating because to do so feels risky?

Feeling risk is very different than actually putting yourself at risk. Over time, we’ve created a cultural taboo about feeling certain kinds of risk, and all that insulation from what the real world requires is getting quite expensive.

It’s easy to pretend that indulging in the avoidance of the feeling of risk is free and unavoidable. It’s neither.

This post is from Seth Godin’s blog, published Jan 9 2014.

It’s not too late to join us in our risk challenge!